Family Reunion // Men’s World Cup 2022
Director Nina Holmgren - Smuggler
Agency TBWA Neboko x Fresh Juice

Case Study


  • Executive Producer Matt McManus
  • Producer Nathan Lueptow
  • VFX Supervisor Tommy Smith
  • On-Set Supervisors Pete Smith, Neil Impev, Filip Popov
  • Lead CG Artist Isaac Irvin
  • Unreal/CG Mike Penny
  • Matte Painting Mark Ross
  • Compositor Andrew Siner
  • Compositor Jonah Hall
  • Compositor Blake Druery
  • Compositor David Cam
  • Compositor Michael Dobbs
  • Compositor Pete Mayor
  • Compositor Gregory Gilpatrick
  • Compositor Matt Reilly
  • Compositor Michael Sarabia
  • Compositor Chris Wiseman
  • Designer Servin Etaat


  • Brand Adidas
  • Director Nina Holmgreg
  • Production Company Smuggler
  • Director of Photography Paul Ozgur
  • Agency TBWA Neboko x Fresh Juice
  • ECD Thomas Jullien
  • Producer Kat Urban, Izabella Frank
  • AD Nico Marts
  • CD Thomas Jullien
  • Copywriter Gaia Gallinaro
  • Editorial Company Cabin Edit
  • Editor Matt Schaff
  • Color Company 3
  • Colorist Joseph Bicknell
  • Deep Fake Ambassadors
  • Sound Mix Raphaël Ajuelos

The Men’s World Cup 2022 is here, and with it comes adidas’ epic ‘Family Reunion’ where football icons and Stormzy unite to celebrate the joy of the game. Carbon teamed up with TBWA Neboko x Fresh Juice and director Nina Holmgren through Smuggler for this continuation of the ‘Impossible Is Nothing’ campaign.
Designed to be watched again and again (and again!), each scene features memorable moments, players and places of the World Cup. From seamless transitions and football cereal to matte paintings created using Unreal Engine, we had a blast showcasing World Cup nostalgia and football culture for adidas.

Featuring some of the sport’s greatest talents, watch out for Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, and Serge Gnabry, and superfan, British musician Stormzy. Bring on FIFA World Cup Qatar 2022!

Check it out in Adweek, Campaign, & Source.