Case Study

Carbon had the pleasure of teaming up with The Martin Agency to craft a unique, mouthwatering campaign for delivery giant DoorDash. Two :30 scripts called for over 50 unique shots requiring brand approval from the likes of McDonald’s, Chili’s, Wendy’s, Chipotle, Buffalo Wild Wings, and The Cheesecake Factory.

We worked closely with director Joel Kefali and the team at Rattling Stick throughout pre-production, our combined energies providing for the client’s desire for a campaign that leaned heavily on “mixed media,” with a visual motif that showcased not only the diversity in types of food-delivery offered by the brand, but also a diversity in how the food was displayed on screen–think photoreal, 8-bit animation, design, 2D animation AE style, 2D animation cel style, and stop motion.

After the week long shoot in LA, we simultaneously designed, illustrated, animated, and composited each shot with our highly skilled team of artists across our LA and Chicago offices. The end tag is particularly exiting; we wanted to offer a fresh cel animated solution, so we created a 3D reference animation to accompany our style frames for approval.

Check it out on AdAge, LBBOnline, shots.net, & The Drum!