Case Study
Carbon
- Creative Director Matthew Stevens
- Executive Producer Matt McManus
- Head of Production Tina Starkweather
- Producer Sean Russell
- CG Lead Isaac Irvin
- VFX Supervisor Isaac Irvin
- 2D Lead Tommy Smith
- Designer Justin Leung
- Illustration Ben Girdwood
- Modeler Will Moody
- Modeler Diego Melgar
- Modeler Ben Girdwood
- Modeler Yong Ho Kim
- Rigger Chris Lesage
- Look Dev Artist Yong Ho Kim
- FX Jonah Hall
- Animator Alex Rumsa
- Additional Animation Sam Gierasimczuk
- 3D Artist Mike Penny
- 2D Artist Josh Guillaume
- 2D Artist Jennifer Howard
- 2D Artist Andrew Siner
External
- Brand Google
- Agency Universal Music Group
- UMG David Tomilison, Chelsea Cloud
- Production CEKAI
- Creative Director Tetsumaru Fukuda
- Director Teppei Maki
- Character Design Santa Inoue
- Design Akihito Miki
- Executive Producer Jimmy Kitaji
- Producers Naoya Watanabe, Tetsuro Shinoda, Wataru Watanabe
- VFX Supervisor Tatsuro Hayashi, Natsuki Ogino (Ludens)
- BTS Naoko Maeda, Kenji Yamagata, Haruna Azumi
- 3D Scan (Ludacris) Clear Angle Studios
- Sound Design IXYXI
- Sound Mix Hozumi Suzuki
Carbon teamed up with CEKAI and artist Ludacris to create Google’s first ever 3D Billboard in one of the busiest squares in the world, New York’s Times Square.
We had an absolute blast working with CEKAI to bring their sketches into the fully realized 3D Ludacris and sidekick pitbull of their vision. Created to promote Google Assistant and the Samsung Galaxy Z Flip4’s selfie mode, check it out in Adweek.