Case Study

Carbon

Design & VFX Carbon
Creative Director Rob Foster
Executive Producers Phil Linturn, Gretchen Praeger
Head of Production Lauren DeFelice
Senior Producer Lauryn Grimando
Lead Flame Artist Pete Mayor
Designer Matt Beharry
Animators James Tobias, Patrick Arrington, Mikhail Pakhomov

External

Agency VIRTUE Worldwide
Production Company Radical Media
Director Agostina Gálvez
Producers Molly Griffin & Luigi Rossi
DP Andrea Gavazzi
Edit Whitehouse Post
Executive Producer Kristin Angeletti
Producer Kristen MacDonald
Editor Sam Puglise-Kipley
Edit Assist Cailin Curry
Color Ethos
Colorist Dante Pasquinelli
Sound Sound Lounge

As of Super Bowl LVIII, soda is no longer a dirty word! (Don’t worry, lots of others still are 😉)

With ⭐⭐⭐⭐1/2 on Adage and named in Best of The Bunch by New York Times, massive congrats to VIRTUE Worldwide, director Agostina Gálvez and the Poppi dream team on the soda filled Super Bowl debut.

“Pure joyful execution. There’s a brightness and colorful swagger to Poppi’s 60-second Super Bowl spot that really stands out among this year’s ads… Director Agostina Gálvez… gives us a vibrant modern brand, fully formed, in a minute’s time. That’s a neat trick to pull off on the biggest advertising stage in the world.” Ad Age

#SodasBack 🙌