The Future of Soda is Now // Super Bowl LVIII

Case Study


  • Design & VFX Carbon
  • Creative Director Rob Foster
  • Executive Producers Phil Linturn, Gretchen Praeger
  • Head of Production Lauren DeFelice
  • Senior Producer Lauryn Grimando
  • Lead Flame Artist Pete Mayor
  • Designer Matt Beharry
  • Animators James Tobias, Patrick Arrington, Mikhail Pakhomov


  • Agency VIRTUE Worldwide
  • Production Company Radical Media
  • Director Agostina Gálvez
  • Producers Molly Griffin & Luigi Rossi
  • DP Andrea Gavazzi
  • Edit Whitehouse Post
  • Executive Producer Kristin Angeletti
  • Producer Kristen MacDonald
  • Editor Sam Puglise-Kipley
  • Edit Assist Cailin Curry
  • Color Ethos
  • Colorist Dante Pasquinelli
  • Sound Sound Lounge

As of Super Bowl LVIII, soda is no longer a dirty word! (Don’t worry, lots of others still are 😉)

With ⭐⭐⭐⭐1/2 on Adage and named in Best of The Bunch by New York Times, massive congrats to VIRTUE Worldwide, director Agostina Gálvez and the Poppi dream team on the soda filled Super Bowl debut.

“Pure joyful execution. There’s a brightness and colorful swagger to Poppi’s 60-second Super Bowl spot that really stands out among this year’s ads… Director Agostina Gálvez… gives us a vibrant modern brand, fully formed, in a minute’s time. That’s a neat trick to pull off on the biggest advertising stage in the world.” Ad Age

#SodasBack 🙌