UroLift
Prostate Monster
Director Liam Chapple - Carbon
Agency First Person

Case Study

Carbon

  • Director Liam Chapple
  • Production Company Carbon
  • DP Ryan Dean
  • Executive Producer Matt McManus
  • Line Producer Jonah Mueller
  • First AD Danae Stringfellow
  • VFX & Color Carbon
  • Executive Producer Matt McManus
  • Executive Producer, Color Natalie Westerfield
  • Producer Vanessa Yee
  • Executive Creative Director Liam Chapple
  • Head of CG Frank Grecco
  • VFX Supervisor Blake Druery
  • Colorist Julien Biard
  • Color Assist Zoe Rain Lambert
  • Animators Ken Music, Sam Gierasimczuk
  • 2D Artists Michael Sarabia, Pete Mayor
  • CG Artists Sam Gierasimczuk, Brendan Fitzgerald, Will Moody, Martin Gunnarsson, Syd Fini
  • FX Joon Ho Bang

External

  • Client Urolift, Teleflex
  • Agency First Person
  • Executive Creative Director Marcello Grande
  • Creative Directors Stefan Mumaw, Eric Melin
  • Project Manager Maria Mraz
  • Account Manager Marc Tamo
  • Editorial Company Whitehouse Post
  • Editor Lizzy Graham
  • Head of Production Eric Schoen
  • Sound Company Wave
  • Sound Design Isaac Matus
  • Music Company Found Objects

When First Person approached Carbon with a concept for a towering, bright pink Prostate Monster, we knew it would take a blend of practical problem-solving and precise VFX to pull it off. The brief was clear: design a character that balanced humor with humanity, turning a sensitive men’s health issue into a campaign centerpiece.

First Person’s Stefan Mumaw and Eric Melin led scripting and narrative development, defining how the Monster should behave across the campaign. From there, Carbon collaborated closely with their team through concept development, storyboarding, and pre-production to ensure the creature’s presence felt authentic, engaging, and campaign ready.



This was a full concept-to-delivery project for Carbon, spanning on-set production through VFX, animation, and color. Planning for the shoot included one standout creative choice: using a 6’4” stand-in actor dressed in a green morph suit, a bright pink fur coat, and a custom-built monster head engineered by Carbon’s Creative Director, Frank Grecco.


“Watching the actors interact with a six-foot-four stand-in in a pink coat and custom monster head was hilarious, but it also gave authenticity we needed to bring the character to life,” Grecco says. “Our goal was to make the Monster believable in every frame. The stand-in rig gave us a foundation, something physical, so the CG performance could stay rooted in reality, adding weight, shadows, and presence that made the Monster feel grounded before we even touched the animation.”


With the shoot wrapped, Carbon’s VFX and color teams brought the Monster to life in post. His movements were intentionally heavy and deliberate to convey weight and personality (turning his whole upper body instead of just his head, for example). Subtle details, like a guilty grimace when disturbing his “host” or a small knee squeeze during story time, layered humanity into his performance.

By reducing movement to a minimum and refining micro-expressions frame by frame, the team avoided cartoonish exaggeration and instead crafted a character that felt grounded yet memorable. Every detail, from the number of blinks to the pacing of his gaze, were shaped in collaboration with First Person to deliver a final performance that balanced comedy, character, and important men’s health messaging.





 

Final Monster

Designed to spark conversations and connect patients, UroLift’s Prostate Monster is a bold reminder of how creativity, craft, and collaboration can transform a brief into an unforgettable campaign.

Check it out in LBB Online, Shots, and Shoot.