Know Yourself
Director rubberband. - Smuggler
Agency Droga5

Case Study

WHOOP watches provide users with unique and powerful insights into their health and fitness. In this launch film, from Droga5 and directed by rubberband. through Smuggler, we jumped in to design the graphics and type.

Using an intricate yet smooth style that feels inseparable from the footage, we created a kinetic typography to enhance the energy and strength of the WHOOP world. The type was designed and animated to be intentionally raw and imperfect, constantly vibrating, with flickering glows and subtle imperfections to enhance the personality and momentum of the edit.


  • Executive Creative Director Liam Chapple
  • Executive Producer Nick Haynes
  • Producer Tessa Treanor
  • Colorist Aubrey Woodiwiss
  • Color Assist Briana Brackett
  • Color Assist Ale Amato
  • Color Executive Producer Laurie Adrianopoli
  • Designer/Animator Maxime Benjamin
  • Senior Flame Artist Chris Wiseman
  • Flame Artist Mark Anderson
  • Flame Artist John Price
  • Flame Artist Jeff Charatz


  • Client WHOOP
  • Chief Marketing Officer Antonio Berone
  • SVP, Marketing John Sullivan
  • Senior Art Director Ursula Nickerson
  • Production Smuggler
  • Director rubberband.
  • Director of Photography Norm Li
  • Production Designer Lauren Nikrooz
  • Starring Tiffany Hendricks, Kyreed Jordan,
  • Agency Droga5
  • Founder/Creative Chairman David Droga
  • Chief Creative Officer Tim Gordon
  • Creative Director Lauren Ferreira
  • Senior Art Director Bastien Grisolet
  • Art Director Stefan Folio
  • Copywriter Diana Perez
  • Copywriter Sara Muchnick
  • Junior Art Director Germany Lancaster
  • Junior Copywriter Gave Santana
  • Executive Design Director Rich Greco
  • Senior Designer Leslie Cheng
  • Chief Creation Officer Sally-Ann Dale
  • Executive Producer Shayan Amir-Hosseini
  • Broadcast Producer, Film Jake Herman
  • Producer, Interactive Aaron Matys
  • Integrated Production Business Manager Ann Marie Turbitt
  • Account Director Cara Roberts