Famous Footwear
Director Liam Chapple - Carbon
Agency mcgarrybowen

Case Study

Carbon reunited with Famous Footwear & mcgarrybowen to craft a festive campaign for the 2020 holiday season. Liam Chapple directed once again, merging saturated palettes with celebratory stop-motion visuals of photo-realistic shoes. Check out the full Famous Footwear case study here to learn more about our process.

Happy Holidays, with love from Carbon.


  • Director Liam Chapple
  • Executive Creative Director Liam Chapple
  • Executive Producer Derek Goldsmith
  • Producer Jenna Gabriel
  • Lead CG Arist Frank Grecco
  • Animator Carlos Sandoval
  • Animator Nick Johnnides
  • Animator Max Benjamin
  • 2D Animator Jahmad Rollins
  • Compositor Tobey Lindback
  • Compositor Adam Thompson
  • FX Artist Ryan Hussain
  • Lighter Kevin Lu
  • Modeler Piotr Glabinski
  • Rigger Martin Gunnarsson
  • Flame Artist Chris Wiseman


  • Client Famous Footwear
  • Agency mcgarrybowen
  • Producer Madison Amalfitano
  • Creative Director Mike Wegener
  • Scanning Shoot CUBO Designs