Case Study
Carbon
- Director Liam Chapple
- Design & Production Carbon
- Production EP Derek Goldsmith
- Head of Production Tia Perkins
- Line Producer David Marks
- Director of Photography Taylor McIntosh
- Executive Producer Matt McManus
- Producer Krystle Timm
- Colorist Julien Biard
- Executive Producer, Color Laurie Adrianopoli
- Producer, Color – Dan Butler
- CG Lead Artist- Tim Little
- 2D Lead Artist Tobey Lindback
- Lighting Lead Artist Frank Grecco
- On-set VFX Supervisor Tobey Lindback
- On-set VFX Supervisor Dan Fine
- 2D Artist Jen Howard
- 2D Artist Alejandro Taylor
- 2D Artist Mark Anderson
- CG Artist Martin Gunnarsson
- CG Artist Sam Gierasimczuk
- CG Artist Sean Skube
- CG Artist Ben Girdwood
- CG Artist Patrick Arrington
- CG Artist Ryan Hussain
- CG Artist Kevin Nguyen
- CG Artist Josh Delaney
- Designer Carolina Lopez Corominas
- Designer Carlos Nieto
- Designer Diego Rago
- Animators Kevin Nguyen,
- Animators Josh Delaney
- Animators Sam Gierasimczuk
- FX Ryan Hussain
External
- Brand Verizon
- EVP, Chief Marketing Officer Diego Scotti
- SVP, Chief Creative Officer Andrew McKechnie
- Executive Director Head of Consumer Marketing Creative Ricardo Aspiazu
- Sr. Manager, Creative Marketing Greg Sacharoff
- Manager, Creative Strategy Carter Pearson
- Account Manager, Creative Marketing Callie Mackie
- Manager, Broadcast Production Pamela Piscatelli
- Agency Madwell
- Chief Creative Officer Chris Sojka
- VP, Client Services Gaby Benitez
- Account Director Colin McKenzie
- Account Supervisor Kristen Paterno
- VP of Production Klodet Torosian
- Group Production Director Brigid McEntee
- Senior Producer Annie Burns
- Creative Director Mauricio Galván
- Creative Director Ryan Howard
- Associate Creative Director Alex Kaufman
- Associate Creative Director Dan Kalmus
- Associate Creative Director Jaime Villalva
- Senior Designer Cullen Whitmore
- Copywriter Brooke Strozdas
- Editorial Company Whitehouse Post
- Editor Dan Zabinski
- Executive Producer Caitlin Grady
- Senior Post Producer Ryan Smith
- Sound Company Wave
- Music Company Pickle
Continuing our collaboration with Madwell and the Verizon 5G Built For Gamers campaign, we have a question for you – ‘Got Any Games On Your Phone?’
Directed by Carbon’s Liam Chapple, meet our live-action world full of AR game inspired characters and icons. Designed and produced at Carbon, from scouting diner locations (and burgers and milkshakes!) to building each character to integrate into our world, we are super proud of the whole team on this one.
Working closely with the team at Madwell, each character was designed to feel familiar, as if from beloved games we grew up playing, but with an original take and a Carbon design twist. The end result will leave you feeling as if you just looked through a Verizon AR lens.
Something new we learned on the job? It’s not as easy as you’d think to roller skate while holding two huge stacks of fiberglass pancakes (although our server was amazing and made it seem simple!)
Check out its Built For Gamers predecessor here.
