Black Owned Friday // Ludacris feat. Flo Milli
Director Charles Todd - Scheme Engine
Agency BBH

Case Study


  • Creative Director Mat Stevens
  • VFX Supervisor John Price
  • VFX Shoot Supervisor Tommy Smith
  • Executive Producer Matt McManus
  • Producer Vanessa Yee
  • Associate Producer Chrissy Bruzek
  • 2D Lead Artist John Price
  • CG Lead Jessie Amadio
  • 2D Artist Pete Mayor
  • 2D Artist Hannah Barnes
  • 2D Artist Ilia Mokhtareizadeh
  • 2D Artist Mark Anderson
  • 2D Artist Marc Wellington
  • 2D Artist Chris DeCristo
  • 2D Artist Blake Druery
  • 2D Artist Tobey Lindback
  • 2D Artist Andrew Siner
  • 2D Artist Austin Brown
  • 2D Artist Josh Guillaume
  • 2D Artist Michael Glen
  • 2D Artist Navid Bagherzadeh
  • CG Artist Will Moody
  • Designer Justin Leung
  • Designer Tyler Heacox
  • Designer Momo Zhao
  • Designer Katrina Zimmerman
  • Designer Yong Ho Kim
  • Designer Shanee Benjamin
  • Designer Will Salas
  • Designer Hawken King
  • Designer Shervin Etaat
  • FX Ryan Hussain
  • Storyboard Artist Julian Bishop
  • Matte Painter Carlos Nieto


  • Brand Google
  • Global Consumer Marketing Director, Commerce Claire Mudd
  • Global Head of Brand Marketing, Shopping Nicolas Underhill
  • Brand Marketing Lead, Shopping Wendy Gonzalez
  • Director Charles Todd
  • Production Company Scheme Engine
  • Executive Producer Janet McInnes
  • Producer Chris Lettley
  • Director of Photography Jon Chema
  • Agency BBH
  • ECD Estefanio Holtz, Kasia Canning
  • Executive Producers Sam Petersson, Michael Petrucelly
  • Senior Producer Chris Totzke, Shelley Giera
  • Producer Yamoaa Gyimah
  • Senior AD Jack Hwang
  • CD Yohan Daver, Sapna Ahluwalia
  • Senior Copywriter Jesse Custodio
  • Color Studio Primary
  • Colorist Kya Lou
  • Color Assists David Oh, Phillip Dystant Jr.
  • Executive Producer Lauren Baker
  • Head of Production Diane Valera
  • Associate Producer Alex Zhao
  • Editorial Company Cut+Run
  • Editor Beau Dickson
  • Senior Cutting Assistant James Donahue
  • Assistant Editor Kima Hibbert
  • Senior Producer Diana Méndez
  • Sound Company Heard City

Ludacris and Flo Milli are ‘Buying All Black,’ every day, in the newest instalment of Google’s #BlackOwnedFriday. We loved teaming up with Google and BBH again for this year’s campaign.  
For the 3rd annual Black-owned Friday, Google launched an interactive, shoppable music video that allows viewers to choose how to spend a day, transported by searches for Black-owned businesses. The video, with an original song by Ludacris featuring Flo Milli, and directed by Charles Todd, features 70+ Black-owned businesses, with over 100 shoppable products. 
This was an amazing project to craft the design, animation and VFX for, and we were very excited to see it all come to life. A few highlights include designing and animating a retro 8bit game sequence (any excuse to deep dive into our gamers library is ok by us), creating a ‘LudaMoji’ and collaborating with Shanée Benjamin on a 2D cell animated barbershop mini adventure sequence (scroll to get a peek). 
Join Ludacris and Flo Milli on their journey searching and shopping Black-owned, and then shop the 100+ products you’ll see throughout the interactive video right here! #BUYBLACK 24/7/365 
Read more about this year’s campaign here and check out last year’s campaign feat. T-Pain and Normani here