Black Owned Friday // T-Pain feat. Normani
Director DAPS - Anonymous Content
Agency BBH

Case Study


  • Executive Producer Matt McManus
  • Producer Kate Smith
  • VFX Supervisor John Price
  • 2D Lead Connor Mullaney
  • CG Lead Tim Little
  • 2D Artist John Price
  • 2D Artist Connor Mullaney
  • CG Artist Tim Little
  • CG Artist Phil Massimino
  • CG Artist Tamir Sapir
  • CG Artist Andrew Hardaway
  • CG Artist Michael Phan
  • CG Artist Dan Giraldo
  • CG Artist Greg Gilpatrick
  • CG Artist Pilon Lectez
  • Lead Designer –
  • Designer Craig Stouffer
  • Animator Matt Beharry
  • FX Eddy Estevez


  • Brand Google
  • Head of Small Business Marketing, Americas Claire Mudd
  • Product Marketing Manager Lisa Hiatt
  • Product Marketing Manager Wendy Gonzalez
  • Product Marketing Manager Nicholas Underhill
  • Artist Relations Manager, YouTube Music Brittany Lewis
  • Artist Relations Manager, YouTube Music Rachel Jackson
  • Director DAPS
  • Production Company Anonymous Content
  • Producer SueEllen Clair
  • Director of Photography Rob Witt
  • Agency BBH
  • Producer Kyra Beckmann
  • AD Estafanio Holtz
  • CD Kasia Canning
  • Copywriter Ty Johnson
  • Color Company 3
  • Colorist Sophie Friis Borup
  • Editorial Company Cabin Edit
  • Editor Randy Baublis
  • Sound Company Sonic Union

“Whatever you need, you can get that Black—that’s facts!”

Music video meets commercial meets T-Pain & Normani in Google’s #BlackOwnedFriday! In partnership with the U.S Black Chambers, the campaign reminds shoppers to support Black businesses this holiday season with a shoppable film featuring over 100 products from 50+ black-owned businesses!

From BBH, directed by DAPS at Anonymous Content, and featuring performances from comedian Desi Banks and singer Tanerélle, with appearances from dozens of SMB owners, be sure to head over to Muse By Clio, David Reviews, & to learn more & support!

Get the full shopping experience, along with Carbon’s design and VFX work in the interactive version here.