Case Study
A colorful campaign for Lenovo Go
From Ogilvy and Carbon director Liam Chapple
The days of being in the office from 9 to 5 are changing. Lenovo Go accessories have your new “office” covered, wherever that new office might be! From Carbon director Liam Chapple, follow our cast of characters as they seamlessly float through an array of working locations, all made possible by Lenovo Go’s portable products.
Shot in Mexico City on five sets, over three days, we designed and created these worlds from scratch, carefully planning interesting ways to transition from one world to the next. The visuals are inspired by colorful palettes, invisible VFX and a little in-camera trickery.
Carbon
- Director Liam Chapple
- Production Carbon
- Executive Creative Director Liam Chapple
- Executive Producer Nick Haynes
- Producer Krystle Timm
- Color Executive Producer Laurie Adrianopoli
- Colorist Julien Biard
- VFX Supervisor Tobey Lindback
- Lead Flame Artist Chris Wieman
- Lead CGI Artist Frank Grecco
- Flame Artist Matt Reilly
- Nuke Artist Greg Gilpatrick
- Nuke Artist Jennifer Howard
- Nuke Artist Danny Noren
- Designer Carlos Nieto (DMP)
- Storyboard Artist Mark Yates
External
- Brand Lenovo
- Agency Ogilvy
- Creative Director Juan Dominguez
- Creative Director Nicky Lorenzo
- Producer Josh Kornrich
- Senior Copywriter Hannah Daniel
- Senior Designer June Oh
- Associate Creative Director Aiden Lee
- Production Services Habitant
- Cinematography Charlie Sarroff
- Editorial Company Whitehouse Post
- Editor Nate Katz
- Producer Melanie Klein
Storyboards
Set Design & Art Direction
Lights, Camera, Action, Transitions!
