Director Drew Kirsch - Radioaktive Film
Agency Sid Lee

Case Study


  • Design & VFX Carbon
  • Creative Director Mat Stevens 
  • Colorist Julien Biard 
  • EP Matt McManus 
  • Producer Nathan Lueptow 
  • CG Lead Sam Gierasmczuk 
  • CG Artists Mike Penny, Patrick Arrington, Mark Wurts, Tim Little, Michael Viscione 
  • VFX Supervisor Ivan Lopzen Hernandez 
  • 2D Lead Michael Sarabia 
  • 2D Artists Katy Heady, Alex Rumsa, William Salas 
  • Lead Flame Michael Sarabia 
  • Flame Artists Michael Sarabia, Pete Mayor 
  • Nuke Artists Tommy Smith, Andrew Siner 
  • Designers Ben Girdwood, Abby Ra, Jamal Ademola, Jake Ferguson 


  • Brand Sony
  • Agency Sid Lee 
  • ECD Kristian Manchester 
  • Producer Vlad Cojocaru, Sandy Covais 
  • AD Alice McCarthy 
  • CD Amanda Kim
  • Director Drew Kirsch 
  • Production Company Radioaktive Film 
  • Producer Kate Galytska 
  • DP Ilya Maksimenko 
  • Editorial Company Whitehouse Post 
  • Editor Nate Katz 
  • Producer Katrina Kuss 
  • Sound Barking Owl, The Cult Nation 
  • Previs Day For Night, Maverick Digital Inc

Meet Sony LinkBuds – headphones that link your online and offline worlds together. From living rooms and night clubs to gaming, music and social media, Carbon jumped in to design these worlds with Sid Lee and director Drew Kirsch through Radioaktive Film.

High energy, vibrant color, CG worlds and stylised effects over live action all came together to showcase LinkBud’s versatility. Jump in and move from one portal to the next in this action packed commercial.