Jim Beam
Clermont Steep Launch Campaign
Director Ian Bradley - Carbon
Agency Highdive

Case Study


  • Director Ian Bradley 
  • Production Company Carbon
  • Executive Producer Gretchen Praeger 
  • Producer Caroline Goujard 
  • Executive Producer, Color Natalie Westerfield 
  • Lead Designer Matt Beharry 
  • Designers Momo Zhao, Jared Tuttle, Mark Alan Yates, Justin Leung
  • Colorist Briana Brackett 
  • 2D Artists Matthew Reilly, Joe Scaglione


  • Agency Highdive 
  • Co-Founder/CCO Mark Gross 
  • Creative Directors Alec Jankowski, Elaine Kalvelage  
  • AD Gaby Strnad 
  • Copywriter Frank Viglione 
  • Head of Production Jen Passaniti 
  • Producer Kamerin McAllister  
  • Managing Partner Megan Lally  
  • Group Account Director Marilyn Sorita 
  • Account Director Sarah Wickman 
  • Account Supervisor Morgan Baggesen  
  • Head of Business Affairs Kelly Beaman  
  • Business Manager Annie Paganini
  • Live Action Bottle Director/DP Sidney Bensimon 
  • Live Action Bottle Production Company Brenda Whaley Productions 
  • Live Action Bottle Producer Brenda Whaley 
  • Beverage Stylist Pearl Jones 
  • Prop Stylist Sena Rosenberg 
  • Sound & Music South Music 

In our latest for Jim Beam and Highdive, we crafted a series of ‘lithographic illustrations to launch the lovely Clermont Steep.’ Dare you to say that five times fast 😜. Bonus points if you can do it after enjoying this delicious American single malt whiskey.

Directed by Ian Bradley at Carbon, we were tasked with bringing the inner world of Clermont Steep’s label to life in unique and unexpected ways. So, we set about developing styleframes and storyboards for five highly detailed cel animated films. Research and preparation never tasted so good!

The design and animation for each spot required bespoke layouts and transitions, mixing our handmade lithographic feel with smooth movements and Clermont Steeps’ freshly minted brand guidelines. We’ll cheers to that!