Case Study

Six cities. One Harley-Davidson world.

We created a series of environments in Unreal Engine to project onto an LED wall at LUX Stage: Tokyo, Los Angeles, Miami, Montreal, Pittsburgh, and Milan.

Each location featured multiple setups, requiring extensive previsualization and collaboration between Carbon, the Director, the DP, and the Harley-Davidson team.

After weeks of world-building and development, the fun continued in post to integrate the live-action riders with our CG.  Roads, wheels, bike components, and other details were seamlessly added to match the environments to one another.

This was a project built on meticulous planning, robust collaboration, and a shared understanding of the Harley-Davidson brand.

Credits

Carbon

• Executive Producer Matt McManus
• HoP Daisy Schmitt
• VFX Supervisor/CG Lead Sam Gierasimczuk
• Flame Chris Sonia, Matt Bregger
• Unreal Lead Alex Smith
• Nuke Jen Howard, Jeen Lee, Tamir Sapir, Jonah Hall
• CG Artists Piotr Glabinski, Brendan Fitzgerald, Rafael Ghencev
• 2D Design/DMP Roger M Hom
• Color The Post Arm
• Colorist Philip Hambi
• Color Producer Kim Bryde

External

• Client Harley-Davidson
• Chief Brand Officer Marcus Fischer
• CD Todd Aldridge
• ACD Jon Cain
• Video Team Lead Andy Jensen
• Director/CD Alan Bibby
• Creative Editorial Whitehouse Post
• Editor Josh Bodnar
• Assistant Editor Cailin Curry
• Sr. EP Kristin Angeletti
• Sr. Producer Casey Swirz