Vizio
Soundbars

Case Study

Carbon partnered with Digitas to bring the VIZIO Soundbars world to life, transforming ordinary living spaces into a series of dynamic worlds: an icy tundra, a lush rainforest, a video game arena, and a Western town.

We blended traditional VFX and CG with AI-assisted design to rough out environments, whip up moodboards and styleframes, and to get ideas in front of the agency and brand teams way earlier than usual.

The results? A smooth, polished campaign that lets Soundbars (literally) do the talking.

Carbon

  • Creative Director Frank Grecco
  • VFX Supervisor/Lead Compositor Michael Sarabia
  • Executive Producer Matt McManus
  • Senior Producer Daisy Schmitt
  • CG Lead Sam Giersimczuk
  • Flame Assistant Lauren Yaccino
  • FX Jonah Hall, Kevin Gillen
  • CG Modeling Will Moody
  • CG Generalist Sean Skube
  • Compositors Dhruv Shankar, Greg Gilpatrick
  • Styleframe Artist, Matte Painter, & Stills Retoucher Ben Girdwood
  • Colorist Sal Malfitano

External

  • Client VIZIO
  • Agency Digitas
  • Chief Creative Officer, North America Atit Shaw
  • EVP, Managing Director Atlanta, Head of Account Management, North America Alyse Schwartz
  • EVP, Head of Production, North America Rob Tripas
  • SVP, Group Creative Director Mckay Hathaway
  • SVP, Group Creative Director David Mackereth
  • VP, Creative Director Deanna Evans
  • VP, Creative Director Francisco Vargas
  • VP, Group Account Director Emily Prevost
  • VP, Executive Producer Austen Williams
  • Associate, Business Affairs Michelle Clifton
  • Associate Director, Project Manager James Cloughen
  • Production Company Take Care
  • Director Liam Chapple
  • Producers Brian Miller & Kris Rey-Talley
  • Director of Photography Bjorn Amundsen
  • Photographers Steven Talley & Kris Rey-Tally
  • Production Designer Lori Bohner
  • Gaffer & Lighting Designer Bear Aldrich
  • Assistant Director Paul Ruffolo
  • Creative Editorial Whitehouse
  • Editor Vee Pinot
  • Head of Production Eric Schoen
  • Assistant Editor Paul Rummerfield
  • Sound Found Objects
  • ECD & Co-founder Jay Wadley
  • ECD & Co-founder Trevor Gureckis
  • Executive Producer Katt Matt
  • Senior Producer Nick Chomowicz
  • Mixer Christopher Keyes