Case Study

When Microsoft set out to blur the lines between real life and gameplay, Carbon jumped in to help spread the word.

Credits

Carbon

• Creative Director Rob Foster
• Executive Producer Matt McManus
• Producer Vanessa Yee
• VFX Leads Marc Wellington, Pete Mayor
• VFX Kayako Ono, Mike Roy, Heidi Anderson
• Animators Scott Pellman, James Tobias

External

• Client Xbox, Microsoft
• Agency Mutiny
• Production Company Partizan
• Director Michel Gondry
• Managing Director/Executive Producer Lisa Tausch
• Executive Producer Kimi Porter Thomas
• Head of Production Ani Mikirdichian
• Producer Raffi Adlan
• VFX Supervisor Olivier Gondry
• Director of Photography Fabien Vettiger
• Production Designer Maxwell Orgell
• Costume Designer Florence Fontaine
• Editorial Company Final Cut
• Editor Crispin Struthers
• Color Company The Trafik
• Colorist Ricky Gausis

Directed by Michel Gondry, with VFX Supervision from Olivier Gondry, “This is an Xbox – Yup!,” imagines a world where every screen, surface, and space becomes playable. From whimsical scene transitions, to integrated, animated typography, our team engineered vivid links between practical and digital worlds. We loved sinking our teeth into the Gondry’s visionary universe that featured his trademark mix of technical precision and practical, hand-crafted effects.

It was a campaign built like a puzzle: practical effects, compositing, and integrated design combined seamlessly to turn everyday spaces into living parts of the Xbox ecosystem.