Lucky Charms
Green Milk Clovers
Director Liam Chapple - Carbon
Agency Anomaly

Case Study


  • Director Liam Chapple
  • Production Carbon
  • Executive Producer Matt McManus
  • Line Producer Jonah Mueller
  • DP Bjorn Amundsen
  • Senior Producer Sue McNamara
  • Executive Producer, Color Natalie Westerfield
  • CG Supervisor Frank Grecco
  • VFX Supervisor Blake Druery
  • Colorist Bree Brackett
  • Color Assis Zoe Rain Lambert
  • 2D Artists Jen Howard, Tommy Smith
  • CG artists Sam Gierasimczuk
  • Designer Carlos Nieto
  • Storyboards Mark Alan Yates


  • Client General Mills
  • Agency Anomaly
  • Creative Director Sara Oakley
  • Producer Lizzy Corriere
  • Art Director Morgan MacLachlan
  • 2D Cell Animation Calabash
  • Edit House Whitehouse Post
  • Editor Dan Zabinski
  • Music Barking Owl
  • Mix Lime Studios
  • Co- Assets & FX StaticVFX

Lucky the Leprechaun, is back, and he’s busy turning all that milk green! ☘️

Continuing our dream team collaboration with Anomaly, Carbon director Liam Chapple was on set once again with Lucky, the king of breakfast cereals. This campaign’s brief? Make it all green!

Discover more of the Luckyverse and how it was created in last year’s campaign here, and explore this year’s clover colored campaign below.

Will these kids ever catch Lucky at the end of the rainbow?




Concept Art & World Building


Final Lucky Film

⬇️ Check out more work directed by Liam Chapple ⬇️