Case Study

Carbon

Production Carbon
Director Liam Chapple
Executive Producer Matt McManus
Producer John Malina
DP Taylor McIntosh
Design, VFX & Color Carbon
Executive Producer Matt McManus
Head of Production Tina Starkweather
Producer Dillard Brown, Caroline Goujard
Executive Producer, Color Natalie Westerfield
On Set Supervisor Jessie Amadio
CG Supervisor Jessie Amadio
2D Supervisor Blake Druery
Colorist Bree Brackett, Julien Biard
CG Artists Sam Gierasimczuk, Dan Fine, Mirelle Underwood, Atsuki Hirose, Logan Pittman, Justin Diamond
Compositors Jennifer Howard, Andrew Siner, Hannah Barnes
Designers Yongho Kim, Ben Girdwood
Animators Sam Gierasimczuk, Andrew Boccio
FX Ryan Hussain
DMP Carlos Nieto
Styleframes Jessen Cao
StoryBoards Mark Alan Yates

External

Agency Anomaly
Creative Directors Sara Oakley, Melissa Wood
Associate Creative Director Catie Blalock
Copywriter & Art Director Jasmine Espejo, Brandi Kemp
Agency Producer Lizzy Corriere
Editorial Company Whitehouse Post
Editor Dan Zabinski
Sound Company Barking Owl
2D Cell Animation Calabash

Partnering with the creative team at Anomaly, Carbon’s Liam Chapple obviously hopped, skipped and jumped at the chance to direct the king of breakfast cereals, Lucky the Leprechaun, in this series of fun films.

First up, Lucky uses his powers to enter the ‘Luckyverse’ through a magic portal. And sorry kids, you’ll never catch him! Just as fast as he dives in, he escapes again through one of a multitude of charmed doorways. Second on the menu, Lucky enlists a friendly dragon to help him swoop up his Lucky Charms in ‘Creature from the Milk Lagoon.’

How The Secret Cereal is Made

The tasty combination of CG worlds, live action and Lucky’s character animation (added by the wonderful folks at Calabash) meant we meticulously planned the cameras and layout for each scene.

Our young cast were fantastic! We had props and set dressing (AKA giant boulder archways and pathways) to engage their minds and help imagine the fantastical worlds around them. There may have been a Lucky Charms snack break or two thrown in there too…

Styleframes and World Building

From enchanted forests to magic portals and charmed doorways, we designed and built the Luckyverse to be a place for endless adventure (and endless rainbow swirls).